All posts by chadeverson1

What is Black Friday and How Does It Impact Your Small Business?

This year Black Friday falls on November 23. This is the day where retailers offer special deals and it happens after Thanksgiving. The payoff for small businesses is big sales.  The phrase was first coined by the Philadelphia Police Department to describe this crazy shopping experience. Next year, Black Friday will fall on November 29th. Remember the

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5 Reasons Why Small Businesses Need Websites

How often do you search for products and services online before looking in the Yellow Pages? More times than not, you probably use the Internet for most of your needs as a consumer. Even the Yellow Pages made the big transition from print to cyberspace. With everything going digital, how well are small businesses coping?

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What is a digital marketing strategy?

What is a digital marketing strategy? To start, let’s define what a marketing strategy is. I know this seems basic, but let’s start small. A marketing strategy is an overall plan that you, or your business, implements to reach and attract qualified leads or other goals you may have identified. This can include everything from traditional strategies

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7 Ways to Improve Your Brand Perception with Reputation Management

Reputation management is a lot like the airbag in your vehicle — you hope you’ll never need it, and if you do, you’ll be thankful you have it and pray that it works in time to minimize damage. This is an often misunderstood facet of digital marketing because the fact that someone needs to change

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Small business owners: Don’t build your digital castle on someone else’s land

Avery Swartz is a tech consultant who advises small businesses on all things digital. She is also the founder of Camp Tech, a tech training company for businesses and individuals across Canada. In an effort to woo more small and medium businesses to set up shop on Amazon, the e-commerce giant recently launched Amazon Storefronts. Available in the

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Can a Facebook Page Replace a Small Business Website?

It is reasonable to assume that many small business owners would forgo the effort of building a website and simply rely on what the largest social media network of all time can give them at no cost. Facebook recently announced there are currently 40 million active small business pages on its service, which shouldn’t come as that

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Do Banner Ads Work? 6 Ways to Improve the Effectiveness of Banner Ads

Banner ads have been around since just about the dawn of the internet, and as new tactics like native advertising and inbound marketing have evolved, the question as to whether banner ads still have a place seems increasingly present. To help as you navigate options for your next campaign, I’ve pulled some stats on the role

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