|Your online image and presence is very important if you want to continue to grow your brand. And just as your company grows and matures, your advertising portal needs to keep up as well. Consider some these signs that not only affect your brand but also your customer service and revenue.|
Your portal is not mobile responsive
Consumers want the same experience throughout their whole online interaction with your brand and services. Recent Forbes research shows that it is so important, 59% of users actually stop using brands with poor online and mobile experiences. That’s more than half!
Your portal is difficult to use
When it comes to online interactions, users expect to complete their task easily and quickly. If a task is complicated or takes longer than expected, according to Google research, up to 79% of users will search for another site to complete their task.
Your portal is not visually appealing
Online attention span is now less than 10 seconds. Since the 2000s, an online user’s attention span is actually 8 seconds, where your first impression will make it or break it. According to IronPaper’s focus group study, 48% of people cited a website’s design as the number one factor in deciding the credibility of a business.
Your portal is no longer getting attention
Just like any other relationship in our lives, when we do not get what we want or expect – it ends. Users are getting smarter every day and now before visiting your website, they have an idea of what they need to do. If they don’t know what to do with your website and suspect your services are not genuinely helping them, they will leave and not return.