11 Reasons Why You Should Update Your Site this Fall
Do you love your website?
If the answer is no or not really, you shouldn’t even continue reading this article. Just go visit our shop, choose a beautiful new theme that you like and start building a website that you’ve always wanted. A website that you’ll proudly share online, and invite prospects to browse through. A site that will promote your work and will help you book more clients. Otherwise, what’s the point in keeping this powerful marketing tool, investing time and effort into it, if it doesn’t help your business grow and flourish?
Long gone are the days when it was sufficient to just own a website. Users are way more savvy and picky these days, with all the information available, and so many brands and businesses competing for their attention. Hence, it’s imperative that you maintain and keep your website fresh and in line with recent design trends, technological advancements and search engine algorithms (if you care about SEO).
Not sure whether your current website needs a facelift? Check out the following 11 reasons of why your website may need a revamp (listed in no particular order).
- It’s not memorable & standing out
Does everyone’s website look the same in your area? Be memorable, stand out and stay ahead of the competition. A new fresh look for your website can help with creating a lasting impression. Nothing shouts “successful, trendy business” more than a well polished site with fresh content. Make sure to stay ahead of the game this fall, and give your clients & fans a reason to talk about your site & new galleries. It’s a great way to bringing new eyes to your site that could convert into clients for 2018-2019 seasons.
- It Doesn’t Reflect Your Brand
This one should be straightforward. Your website promotes you 24/7 in the online world. If you’ve rebranded recently, if your photography style and aesthetics have changed and evolved throughout the past seasons – your website should reflect and advocate that change. Otherwise, you may be attracting the wrong type of clients, that are after your old type of work. Which brings us to reason #3.
- You’re Not Attracting the Right Clients
We’re explaining this in more details in How Design Affects Your Business Growth article, but the point is – if you are not getting inquiries from the type of clients you want to work with, you are not positioning yourself correctly on the market. One golden rule is to curate your work. Check the content and galleries you show on your website, remove the type of work you don’t want to do in the future (i.e. family, portrait, editorial, etc). Carefully select your best, fresh images (the type of projects you want to do more) and include them on your homepage, in your main slider. This will immediately filter out the inquiries which are not a good fit for you. Make sure all your content is consistent, including colors, fonts, icons, etc.
- Outdated Theme & Technologies?
This one affects your visitors’ experience on your website. “Old school is cool” does not apply when it comes to functionality. The Internet and digital world is constantly changing and evolving. Web standards shift each year, dictating new tools and technologies for building a good website. Your potential clients’ preferences and tastes shift even faster. What was trendy yesterday, may not be tomorrow. If you want your business to succeed, you need to be agile with your approach and website.
If you’ve built your website over 2 years ago, most likely it’s far behind in terms of looks and functionality. It probably has outdated code that can slow down its loading speed or they way it responds on different devices (if it’s mobile friendly at all). It might also not be compatible with some of the latest popular browsers.
- Mobile Friendly
I sure hope this is not the case, but if you still don’t have a mobile friendly website – get a new theme NOW! Even if you do have a responsive or adaptive design, you still need to keep up with the latest trends. Newer themes include modern css code which allows your site to adapt nicely to any device. They also allow you to hide certain page blocks for mobile, for a faster loading speed and nicer user experience.
Remember over 60% of website traffic is now via mobile devices. You can be sure that your users are going to view your site on a mobile device at some point. It’s even more likely that it’s going to be the first interaction they have with your site if they are checking you out via Facebook or Instagram.
Actually, go ahead right now and check your site’s stats. You can do that via your Gooogle Analytics of Google Webmaster Tools. Convinced now?Mobile is important and it won’t go away in the next years. Don’t leave money on the table with a poorly performing mobile site, it’s one of those crucial business aspects that you can’t ignore.
- Does Your Website Load Slow?
Aim for a loading time under 5 seconds. If you’re not sure how quickly your site loads, use tools like Pingdom or GTmetrix to check how long it takes for your site to load, and which files are the troublemakers. Poor results could mean you have some work to do. Slow loading speed could be caused by a number of reasons: heavy unoptimized images, underpowered hosting and even an old, poorly performing theme.
- Your Bounce Rate is High
This is extremely important. If you’ve been pouring your heart and time into SEO and a marketing strategy, bringing a lot of traffic to your website, but the second they access your homepage (or any other page), they bounce right off of it – you have a problem. You’re losing leads and potential clients.
A high bounce rate indicates that you’re doing something wrong, either with content, with the navigation or overall look and feel on your website. On average, a bounce rate between 40-60% is considered to be OK (this varies depending on your industry).
To be honest, new or old, any website can be hacked. The experience is stressful and painful, especially when you lose information, or/and have to build everything from scratch. However, older websites rely on older technology, therefore chances of security breach are higher. Make sure your theme is updated and follow these 12 steps to make your site more secure.
Let’s start with the basics. Do you have a blog? You should, as it’s a powerful marketing tool to drive more traffic and users your way, through keywords (assuming that you invest time into a proper SEO and keyword strategy), internal links and back links.
You also need to know that search engines love fresh content. Every time you make an update to your site, Google and other search engines crawl and index your pages, thus your site ranking gets recalculated. If you keep your content updated and GOOD QUALITY, you increase your chances of getting noticed. Pair that with a brand new, kickass website, and you’re guaranteed more attention, social shares and inquiries.
- Do I need Call to Actions?
Of course you do. And it’s not just a button or link added here and there. It has to be placed strategically, to keep your user’s interest and offer them to see more content on your site. We’re explaining How Call to Actions work in Design in this article, but the idea is to guide your site visitors through your content to your Best Work gallery, then to your contact form. If you’re current website is limited in CTAs (Call to Actions) and doesn’t allow much customization – it’s time to get something more flexible and powerful for your sales funnel and business growth.
For example, take a look at all the buttons, quick links, CTAs (let’s stay connected, subscribe to newsletter, etc) spread out across the homepage of Porto. It just feels natural to click through, explore more galleries and latest posts, right?
Never leave your site visitors wondering what they should do next. If it’s not subtle and intuitive, they’ll leave and never return. And that’s sadly a lost lead.
- All those Cool Apps & Integrations
An old outdated website might not keep up with all the new apps, plugins and integrations available out there. So, if you want your favorite Studio Management System, Photo Editing app or any other useful tools that simplify your workflow to be integrated with your site – keep it updated and fresh.
Contact us @ 304.626.1461 for a FREE Website Evaluation!
Original Article: Here.